Multifaceted Marketing for Business Development and Small Business Marketing

One of the most critical elements of successful business development and marketing campaigns is the concept of using several vehicles to reach your potential customer. I call this Multi-Faceted Marketing. It’s based on two very simple assumptions:

1. Most people are resistant to a sales pitch, their first reaction is ‘No’.

2. Most people do not remember something until they have seen or heard it many (6-12) times. That includes your company or product name.

Your customers are overwhelmed with marketing slogans, pitches, and images. They are brain-dead when it comes to being sold. They are most likely resentful of anything that takes their time away from running their small business or mid-sized company, and would sooner ignore you than listen to you. We humans are built in a way that allows us to forget something seconds after seeing or hearing it. It may take 6 to 12 impressions in order for us to recognize something, and often more to remember it.

Question: Would you recognize the logo of the world’s most popular cola? My guess is you would if I could show it to you (it is a registered trademark). It’s probably the most recognized symbol in the world and has been around for over 100 years. But, it’s no accident that you see it everywhere you look. Their parent company knows that even though they are not a new business, and even with their preeminent position in their market, they need to advertise everywhere to support their place in your memory.

Your strategic planning and marketing plan won’t look like theirs, they spend millions on their business development and marketing, but it can contain the fundamental principles that make them successful. It can contain Multi-Faceted Marketing, which will insure your company or product name reaches your potential customer in multiple ways. By doing so, you will insure that they receive multiple impressions and will soon remember you and your products.

What does this look like? It takes some analysis like that done in an intensive Two-Day Critical Analysis and Strategic Planning Consultation, and some understanding of your company, products, and market to show the business development and marketing activities that best fit your company, but a good diversification might resemble:

1. A good website with fully implemented Search Engine Optimization (SEO).

2. Regular press releases, articles, and other public relations.

3. A proactive email campaign

4. A proactive phone campaign

5. Online targeted advertising

6. Hard copy advertising

7. Show attendance

This is a sample list and not all the activities listed apply to all companies, but you get the idea. A Multi-Faceted, diverse group of activities maximizes the opportunity for you to reach your potential customer multiple times, overcoming the first ‘No’ reaction. It provides the customer multiple impressions allowing them to build a memory of your company and product. And, it allows the time to build a relationship with them, before you ever meet them.

Developing new business isn’t easy, but by following a few basic principles, you can maximize your return on investment on every one of your business development and marketing activities. Beginning with Multi-Faceted Marketing is a good start.

Good luck and good marketing.

Business Development For Small Enterprises

With anything that you do, it’s important to establish a clear plan of action in order to assure a higher probability of success. The same rule applies to small businesses. Many enterprises have folded in less than five years because they did not start with a clear-cut plan that defines what they want to achieve. Operations suffered because the whole organization was not well-informed on what it is exactly they should be doing.” Without a proper business development plan, you might as well be running your business blindly, which could be fatal to your investment.

The winning edge

During the conception of the type of business that you wish to open, you will want to start with a clear definition of what it is exactly that you intend to offer your potential customers. For instance, if you want to open a bookshop, it’s not enough that you have a basic overview of your operations – i.e. that you sell books and other similar supplies. You will need to provide a more specific definition of your business, identify your winning edge. What will set your small business apart from all other similar shops in the area? Surely, there are a number of bookstores in your locality so you will want to provide your potential consumers something new, something that hasn’t been offered yet. Your business development strategy should be able to identify all that.

Research

The role of research as a stable base for business development plans for small businesses. Even small businesses should be run with proper information regarding the type of niche market they intend to tap into. Before you decide to offer certain services, you will want to learn more about the market that you will be working with. You need to know more about their different quirks, what they look for in certain products and services and how they react to new ideas.Contrary to popular belief, the benefits of business development are not only limited to large-scale corporations. Even SMEs (small-medium enterprises) can stand to achieve more if they have a clear-cut plan to back them up. Companies such as International Business Development offer specialized services that are geared towards helping startup enterprises device a plan that will catapult their businesses to success.

Contingency plans

A business development plan not only specifies the goals and objectives of a company. Tthis plan can also serve to provide specific contingency measures. Everyone knows how the market can be unstable. Several different changes can happen and these conditions can either hinder your company’s growth or enhance it. The idea is to have a specific strategy on hand that is capable of foreseeing certain possibilities and providing an action plan that will address these potential road blocks or opportunities, as the case applies.

Finally, the importance of staying as faithful to your business development plan as possible. Throughout the life of your business, there will be instances when you may have to deviate from the strategy you have established. The most important part that you need to keep in mind is that you need to still keep yourself informed of what your goals are.

Business Development Certification – What Is It?

In an ever-changing business world, it’s vital to stay ahead. Clients and business owners alike expect executives and administrators to be up to date with financial knowledge, technological skills, and communications. As a result, it may be a good idea to look into certification courses to further a business career. Some of the topics that could be covered in a business development certification course could include client management, marketing techniques, business communication skills, and business development planning. This subject matter can be tailored to your own goals and interests, for the best fit to meet your ultimate business needs.

A good first step to think about before enrolling in any business development certification course would be to think about what it is that you want to achieve. Some people are interested in starting up their own business from home, for example, and want to learn the business analysis tools that will help them do this and communicate with investors for a start-up project. Others will want to find a job within a preexisting corporation, as a business analyst and valued team member. With this type of certification and training, you will learn the subject matter and language that is necessary to succeed in either type of setting.

These business development certification courses are short term, taking up far less time, money, and effort than a full course at a university. Employers value this type of certification because it shows dedication to furthering the business savvy that you already have with new tools. Those who are already successfully employed will find that this is a way to stand out from the rest of their coworkers, and show that they are ready and willing to learn new skill sets. That can lead to career advancement and a whole new world of opportunities.

Those who are serious about advancing their careers in the business world and moving from being a team member to leading a team will want to think about business development certification. This is a surefire way to show that you are serious about expanding your skill set and taking the necessary steps that you need to succeed in today’s competitive business market. With business operating on a global level, the boundaries between communications, finance, marketing, and technology have become blurred, which is why it takes constant innovation to stay on top of the game. This is one way to rapidly accelerate that skill set.

Online Business Development For Beginners

Are you ready to kick off your online business development the right way? You’ll be pleased to know that there are many excellent established practices that can help guide your business from its beginning all the way through a fruitful and long journey of success. While online marketing has many similarities to traditional marketing, there are also many differences, as well as new facets and angles to consider. To properly succeed with online business development you need to understand the ins and outs of online marketing.

The great thing about online business development is that it doesn’t need to cost any money. Yes, there are paid online advertising opportunities, including the popular Google AdWords (a Pay Per Click service). These tools can be successful but aren’t the best place to start, especially when you are on a budget. You have to turn to free methods that can pay serious dividends for the time you put in.

When you’re creating your new website, you have to realize how online content is different from offline content. The content of your website needs to be easily readable and digestible. It should be short and to the point, and it should draw people into it. People skim rather than read online, so you have to find a way to get your point across in less time and in less space.

Another key difference between online business development and offline marketing is that before people ever even evaluate whether they want to read your content, they need a chance to get to your site, your blog or your article. This is opposed to say, an advertisement in a newspaper, where anybody flipping through the newspaper will see your advertisement. All you have to do there is capture their attention.

With your online business, you need to capture their attention as well, but you first need to get them there. This entails search engine optimization, social networking and link building among other strategies to drive traffic to your website. Search engine optimization involves creating keyword-optimized content that will help get you found in search engines.